An Introduction to Neutrl - Frequently Asked Questions(FAQ)

An Introduction to Neutrl

April 15, 2022
An introduction to Neutrl

In this article:

The carbon emissions from the global retail industry are enormous, making a significant contribution to the climate crisis. Data suggests that consumers are eager to buy environmentally sustainable products, but retailers simply aren’t prepared to offer them. That’s where Neutrl comes in! In this post, we’ll explain who we are and how our offsetting system works, rendering your shopping carbon neutral and creating a more sustainable online shopping experience.

What is Neutrl?

Neutrl is a small company with big plans! Our dream is the same as everyone else's: to avert the climate crisis and preserve our planet. We know it can be tough to find ways to cut your personal carbon footprint, so we help you target a big one: shopping. 

You can find us in the checkout section of many of your favorite online stores. In short, we add one-or-so percent of your cart cost to your order, then fund leading emissions removal projects to take carbon out of the air. 

Still confused?

How does offsetting work?

Once you opt in to offset your order, we here at Neutrl get to work. By taking a variety of variables – like the weight of your purchase and the distance it will ship – into account, our algorithm figures out how much carbon your order is responsible for. With the carbon calculated, we determine the cost to offset it, and add that cost to your cart total. It’s a complex process, but happens in the blink of an eye (so it won’t slow you down while shopping).

Next, we put the one-or-so percent premium of your purchase directly towards pioneering emissions removal projects. Based all over the United States and some overseas, these projects use different methods to pull carbon out of the atmosphere and put it into long term storage. 

In effect, the same amount of emissions produced to create your online order is stored by a project we work with.  In this way, your order is made carbon neutral, and we are one order closer to a sustainable retail industry.

Examples of our projects

Neutrl partners with a diverse selection of emissions removal projects. Here are just a few:

Running Tide is a Maine-based company that produces kelp microferests to absorb atmospheric carbon dioxide. Their buoys host huge kelp strands that eat up carbon dioxide to grow. Once heavy enough, the microforests sink to the bottom of the ocean, where they are either locked into the seafloor or eaten by seabed creatures. This method stores carbon for up to millions of years. 

CarbonCure is a concrete company run out of Nova Scotia, Canada. They invented a process in which carbon dioxide from the atmosphere is injected into concrete as it is being prepared. This not only locks the carbon for generations to come, but lowers concrete’s cost and increases its strength. 

Charm Industrial is a carbon-negative oil company. Crazy, we know! Their bio oil (unrelated to the fossil fuel oil you’re likely familiar with) is a blend of bio waste, including corn stalks and timber waste. This carbon-rich bio oil is injected deep into the earth, where it is safely locked for thousands of years. 

In conclusion

Carbon emissions from online retail are no joke, but are tough to address alone. Neutrl gives shoppers the opportunity to reconcile emissions from their online purchasing with offsets. After calculating a product’s footprint, we invest a small premium into carbon removal projects, creating a more sustainable shopping experience that’s better for the planet.


Want to learn more?
An Introduction to Neutrl FAQs

What does Neutrl do?

Neutrl partners with online retailers to allow customers to offset the emissions from their purchases.

How does offsetting work?

By investing in emissions removal projects, the same amount of emissions a purchase releases into the atmosphere is locked into permanent storage.

How much will offsetting cost me?

Typically, an offset with Neutrl costs one-to-two percent of a cart’s cost to reconcile emissions from online shopping.

What are emissions removal projects?

Emissions removal projects eliminate carbon from the atmosphere, for example by injecting atmospheric carbon into concrete that will store it for years to come.